Get Gallup’s Insights to Create Successful
Digital Journeys

Creating a Digital-Forward Strategy Cover

Create more compelling and successful digital journeys

The latest Retail Banking Study from Gallup -- one of the largest conducted in the U.S. -- reveals a significant gap in digital usage and experience among banking customers, particularly for more complex tasks.

Download the article to learn more about:

  • the TrueDigital Quotient and what it means for designing compelling and successful digital journeys
  • how banks have a massive opportunity to improve digital usage and the end-to-end experience for more complex transactions
  • digital-forward and digital-laggard customer segments and the tremendous variation among banks
  • how important the digital experience is to a customer’s engagement with your bank (and how it is not a silver bullet)

By reading the article, you’ll gain steps toward creating a successful digital strategy that keeps you ahead of the competition.

Awareness

Pie Chart showing 42%

42% of banking customers were contacted at least once about services or transactions that are offered through self-service banking tools.

Education

Pie chart showing 32%

32% of banking customers were contacted at least once about how to use self-service banking tools.