Get Gallup’s Insights to Create Successful
Digital Journeys
Create more compelling and successful digital journeys
The latest Retail Banking Study from Gallup -- one of the largest conducted in the U.S. -- reveals a significant gap in digital usage and experience among banking customers, particularly for more complex tasks.
Download the article to learn more about:
- the TrueDigital Quotient and what it means for designing compelling and successful digital journeys
- how banks have a massive opportunity to improve digital usage and the end-to-end experience for more complex transactions
- digital-forward and digital-laggard customer segments and the tremendous variation among banks
- how important the digital experience is to a customer’s engagement with your bank (and how it is not a silver bullet)
By reading the article, you’ll gain steps toward creating a successful digital strategy that keeps you ahead of the competition.
Awareness
42% of banking customers were contacted at least once about services or transactions that are offered through self-service banking tools.
Education
32% of banking customers were contacted at least once about how to use self-service banking tools.